If you’re looking to succeed in dropshipping, finding the right products is key. The first step is to understand how products and ads can impact your store. When you import products or run ads, you want to be sure that they resonate with your audience. But it’s not just about choosing products you think are great; it’s about checking what other people are saying, especially in the comment section of the ads.
Customer feedback is extremely valuable for two big reasons:
Engagement with Ads: You want to pick products that are being actively engaged with. Products whose ads are getting attention are likely to be more successful because they have a proven interest.
Customer Insights: The comments on ads give you a glimpse into what customers are thinking. If you see people asking questions like “Does this do this?” or “Will it work for my age group?” you get a direct insight into what your potential customers are looking for.
Now, here’s a pro tip: how do you know which angle to market a product? It’s simple: read the comment section. By seeing the questions and concerns people have, you can target the right customer group with your ads. For instance, if people are concerned about whether a product works for older adults, you can target your ads to that demographic.
Many people often ask me, “AC, how do you know how to market a product?” My answer is straightforward: I read the comment section. By doing so, you can uncover angles that your competitors might not be aware of yet. Targeting untapped audiences can give you a massive advantage.
Remember, you don’t need to guess whether a product will sell. If you know what to look for, use the tools available, and verify the product’s sales potential, success will follow. Don’t let anyone tell you there’s some hidden secret to finding winning products. The secret is simply knowing the factors that make a product sell and verifying its potential.
Verifying a Winning Product with Tools Like SimilarWeb
Once you’ve identified a potential product, it’s time to verify if it can really sell. To do this, head over to your competitor’s website and use a free tool called SimilarWeb. This extension gives you a detailed analysis of your competitor’s site, showing you key metrics like traffic volume and customer engagement.
Here’s why it’s important:
If a competitor’s website is getting a lot of traffic, it’s a good sign that their ads are effective, and they’re making money.
Don’t guess – rely on data. Data-driven decision-making will help you ensure that you’re making smart choices about which products to sell.
Let me show you how this works with an example. I’m giving you an exclusive winning product today: a Christmas projector. This product sells out every year, and we’re looking at a competitor’s website that’s already getting 4,000 monthly visitors before the Christmas trend even picks up.
Now, using the Shopify conversion rate of 22%, you can estimate how many sales they’re making. In this case, 4,000 visitors should result in about 100 orders. If each order is worth $55.95, that’s about $5,590 in sales every month – before the trend even starts!
Using SimilarWeb, you can get insights into your competitor’s traffic and sales, helping you validate the potential of the products you want to sell. This is a strategy that will help you avoid guessing and start making informed decisions.
Optimizing Your Store and Increasing Sales Using Must-Have Apps
Now that you’ve identified a winning product, it’s time to optimize your store for maximum sales. How do you convert traffic into sales? One of the key factors is using the right apps on your store. I’ve found that Vitals is a game-changer for boosting sales. Vitals has a variety of tools that can increase your chances of turning a visitor into a paying customer.
Here are four Vitals tools that can immediately boost your sales:
1. Sticky Add-to-Cart Button
One of the best ways to improve customer experience is to have a sticky add-to-cart button. This means that no matter where visitors scroll on your page, they’ll always have the option to add a product to their cart. It’s a constant reminder for them to complete the purchase.
This simple tool makes the purchasing process smoother, ensuring customers can easily buy your products. It’s the kind of feature that seems small but has a significant impact on sales.
2. Discount Quantity Break
Another tool you need is the Discount Quantity Break app. This app allows you to offer discounts for customers who buy more than one item. So, instead of just selling a single product, you’re incentivizing them to purchase multiple products with a discount.
For example, if you’re selling a holiday projector, you can offer a discount on the second or third projector. This encourages customers to think beyond one product and imagine a whole new experience, like decorating their entire house for the holidays.
By using this tool, you’re encouraging customers to spend more, boosting your average order value and overall revenue.
3. Frequently Bought Together
The next app I recommend is Frequently Bought Together. This app shows products that pair well with the items the customer is already buying. It’s like having a personal shopper guiding your customers to make additional purchases.
For example, if someone is buying a Christmas projector, why not upsell them heated vests or thermal gloves to go with it? These are products that make sense in a cold-weather holiday season, and they work together to create a compelling offer. Offering them in a bundle, with a small discount, increases your chances of making more sales.
4. Reviews App
Lastly, you can’t ignore the importance of social proof. Customers are more likely to purchase from you if they see that others have bought and enjoyed your product. The Reviews App helps you gather and display reviews from customers, making your store more trustworthy and reliable.
When you display positive reviews, it builds credibility, and that directly influences the likelihood of someone completing their purchase. In online shopping, trust is key, and this app helps establish that trust with potential buyers.
Abandoned Cart and Checkout Emails: Reclaiming Lost Sales
Now, even with the best products and apps, you’re still going to lose some sales. People abandon their carts. But don’t worry! You can win those sales back with a well-crafted abandoned cart email marketing strategy.
I use Omnisend for email and SMS campaigns. With Omnisend, you can create automated workflows to recover those lost sales. Here’s how:
1. Abandoned Cart Email
The first email should be sent 10 minutes after the customer abandons their cart. It should remind them that they left items behind and offer a nudge to complete their purchase. You can create a custom message like, “Hey [Customer Name], don’t forget the great items in your cart! Click below to complete your order.”
2. Second Follow-Up Email
If the first email didn’t work, the next one should be sent 10 hours after the first. This email should offer a little incentive, like free shipping. For example, you can say, “Complete your purchase now and enjoy free shipping on your order!”
3. Final Email with Discount
Finally, send a last-chance email 24 hours after the initial abandonment. Offer a discount to encourage them to complete the purchase. You could offer something like, “Don’t miss out! Get 15% off your order – but hurry, this offer expires soon!”
By setting up this automated workflow, you’re giving customers every chance to reconsider their purchase, while also increasing the likelihood of turning abandoned carts into completed sales.
Final Thoughts: The Importance of Product Research and Sales Optimization
The foundation of any successful dropshipping store is understanding the key factors that contribute to success: finding winning products, optimizing your store with the right apps, and recovering lost sales through email marketing.
With tools like SimilarWeb, Vitals, and Omnisend, you can ensure that your store runs efficiently and effectively. The strategies and techniques I’ve shared with you today will give you the tools you need to scale your dropshipping business and make more sales. So, take action, apply these strategies, and start building your path to success in 2025.
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